Design You Can Trust,
Growth You Can Measure
From first impressions to lasting impact, we shape experiences that drive your business forward.
Our Services
Product & Experience Design
So your product feels effortless to use and ready to scale.
Create engaging, human-centered experiences
Build scalable systems that support growth
Ensure clarity and consistency across interactions
Brand & Growth Strategy
So your story stands out and your growth accelerates.
Position your brand with a clear, differentiated voice
Design campaigns that connect with the right audience
Align marketing with business goals to drive results
Our Process
Dig Deep
Uncover the patterns, needs, and opportunities that shape your product and market. Insights are accelerated by AI but always refined by human judgment, giving you a clear foundation for smart decisions.
Deliver Value
Translate complexity into solutions your customers understand and trust. From product experiences to growth strategies, each step removes friction, creates clarity, and sets you up to scale with confidence.
Drive Impact
Turn solutions into measurable outcomes. By launching, testing, and refining, you gain results that last, growth you can measure, momentum you can sustain, and a business built to adapt.
Our Work
Professional Services Firm
Product demos for a complex data platform weren’t connecting with clients. Research uncovered key pain points, and by reframing the narrative with clearer design, the demos became compelling experiences that built trust and drove adoption.
Consumer Electronics Brand
Retail partners needed a way to adapt global brand standards into their own eCommerce sites. A scalable playbook blended consistency with flexibility, giving partners the tools to drive measurable sales while staying on-brand.
European FinTech Provider
A new digital platform required more than a polished interface, it needed market adoption. Through customer research, UX design, and positioning, the launch was shaped into a product experience that engaged users and supported long-term growth.
Marketing Analytics Platform
Growth targets were slipping without better alignment across teams. Deep research and content strategy built a framework designed to adapt as priorities evolved. The outcome was stronger positioning and scalable assets that enabled consistent execution.
About Us
Wyotek is a design and growth consultancy that treats product experience and market strategy as inseparable. We help organizations cut through complexity to deliver products customers trust and growth strategies that scale. With decades of experience across product design, UX, and strategic marketing, our team works at the intersection of great experiences and measurable business impact.
Leadership
Bill Darby
Managing Partner
Bill is a product and design strategist with more than 20 years of experience helping organizations modernize operations and improve customer experience. He focuses on AI-native product and UX strategy for complex domains, with a track record of building systems that combine rigor, clarity, and measurable impact.
Regina Glick
Managing Partner
Regina is an executive marketing leader with over 15 years of experience driving growth for B2B SaaS, data, and fintech companies. She specializes in go-to-market strategy, brand positioning, and demand generation, helping organizations build scalable marketing systems that deliver results.